Address Format Reference — ALL Funnel Countries

REVIEW

🇲🇽 México 27.6% drop

10,020 viewed → 7,259 completed

Common Address Structure:

Calle + número exterior / interior
Colonia (essential!)
Ciudad / Delegación
Estado + Código Postal (5 digits)

Example:

Av. Insurgentes Sur 1234, Int. 5
Col. Del Valle, CDMX, CP 03100

⚠️ "Colonia" is essential for Mexican addresses. Without it, delivery services cannot locate the address.

Street + Number Colonia Código Postal (5 digits) Estado Número Interior

🔧 Tech Changes:

Add "Colonia" field (required)
Add "Código Postal" (5 digits, required)
Add "Número Interior" (optional)
Estado dropdown with 32 states
Labels in Spanish

🇨🇴 Colombia 26.0% drop

11,656 viewed → 8,624 completed

Common Address Structure:

Carrera/Calle + # + #-##
Barrio / Localidad
Ciudad, Departamento

Example:

Carrera 15 #93-75
Barrio Chicó, Bogotá

Grid system: "Cra 15 #93-75" format

Street (grid format) Barrio Ciudad Departamento

🔧 Tech Changes:

Placeholder showing grid format: "Cra 15 #93-75"
Add "Barrio" field (recommended)
"Departamento" dropdown
Labels in Spanish

#1 MARKET

🇩🇴 Rep. Dominicana 24.6% drop

36,125 viewed → 27,237 completed • 44% of all users

Common Address Structure:

Calle / Avenida + número
Sector / Barrio
Ciudad, Provincia

Example:

Calle El Sol #25, Sector Naco
Santo Domingo, D.N.

🏆 #1 Market — 44% of total users. Even a 1% improvement here = massive impact on overall funnel numbers.

Street + Number Sector Ciudad Provincia

🔧 Tech Changes:

Add "Sector" field (required)
"Provincia" dropdown
Placeholder: "e.g., Sector Naco, Sector Piantini"
Prioritize UX — highest volume market
Labels in Spanish

🇭🇳 Honduras 24.4% drop

5,998 viewed → 4,536 completed

Common Address Structure:

Colonia / Barrio
City / Municipality
Departamento

Example:

Colonia Palmira, Calle Principal
Tegucigalpa, Francisco Morazán

✅ Good retention — descriptive addresses with landmarks work well.

Street / Colonia Barrio Reference / Landmark Departamento

🔧 Tech Changes:

Add "Colonia/Barrio" field
Add optional "Reference/Landmark" field
"Departamento" dropdown
Labels in Spanish

BEST

🇧🇴 Bolivia 20.5% drop

4,882 viewed → 3,882 completed

Common Address Structure:

Calle / Avenida + número
Zona / Barrio
Ciudad, Departamento

Example:

Av. 6 de Agosto #2460
Zona Sopocachi, La Paz

🌟 Best performer — Use as baseline model. Simple form, clear fields, lowest friction.

Street Address Zona/Barrio Ciudad Departamento

🇸🇻 El Salvador 56.2% drop

290 viewed → 127 completed

Common Address Structure:

Colonia / Residencial
Calle / Pasaje + número
Ciudad, Departamento

Example:

Residencial Las Magnolias, Pasaje 3, Casa #12
San Salvador, San Salvador

Colonia / Residencial Street + Number Departamento

⚠️ Very high drop rate. Addresses rely heavily on Colonia/Residencial names.

🇪🇸 Spain 56.1% drop

278 viewed → 122 completed

Common Address Structure:

Calle / Avenida + número, piso, puerta
Código Postal (5 digits)
Ciudad, Provincia

Example:

Calle Gran Vía 28, 3º Izq
28013 Madrid, Madrid

Street + Number Código Postal (5 digits) Piso / Puerta Ciudad Provincia

⚠️ European format — needs floor/door fields. Labels in Spanish (Castilian).

🇨🇱 Chile 56.2% drop

185 viewed → 81 completed

Common Address Structure:

Calle + número
Depto / Oficina (optional)
Comuna
Ciudad, Región

Example:

Av. Providencia 1234, Depto 502
Providencia, Santiago, RM

Street + Number Comuna Depto / Oficina Región

🇧🇷 Brasil 56.5% drop

177 viewed → 77 completed

Common Address Structure:

Rua / Avenida + número
Bairro (essential)
Cidade, Estado
CEP (8 digits, required)

Example:

Rua Augusta 1508, Apto 42
Consolação, São Paulo - SP, CEP 01304-001

Street + Number Bairro CEP (8 digits) Estado Complemento

⚠️ Labels in Portuguese. CEP is mandatory for any Brazilian address.

🇦🇷 Argentina 56.2% drop

169 viewed → 74 completed

Common Address Structure:

Calle + número, Piso, Depto
Localidad / Barrio
Ciudad, Provincia
Código Postal (4 digits or CPA 8 chars)

Example:

Av. Corrientes 1234, Piso 5, Depto B
CABA, Buenos Aires, CP 1043

Street + Number Piso / Depto Localidad Código Postal Provincia

🇵🇪 Perú 56.7% drop

150 viewed → 65 completed

Common Address Structure:

Jirón / Avenida / Calle + número
Distrito (essential)
Provincia, Departamento

Example:

Av. Javier Prado Este 4200
Surco, Lima, Lima

Street + Number Distrito Provincia Departamento

🇪🇨 Ecuador 56.4% drop

140 viewed → 61 completed

Common Address Structure:

Calle principal + número + calle transversal
Sector / Barrio
Ciudad, Provincia

Example:

Av. Amazonas N23-45 y Veintimilla
Sector La Mariscal, Quito

Street + Cross Street Sector / Barrio Ciudad Provincia

Uses intersection format: "Main St + y + Cross St"

🇳🇮 Nicaragua 56.7% drop

120 viewed → 52 completed

Common Address Structure:

Landmark-based (unique!)
Reference point + direction + distance
Barrio / Colonia
Ciudad, Departamento

Example:

De la Rotonda El Güegüense, 2c al sur, 1c arriba
Barrio Martha Quezada, Managua

Reference / Landmark Directions Barrio Ciudad

⚠️ Nicaragua uses landmark-based addresses — no street numbers! Must have a "Reference" and "Directions" field.

🇨🇷 Costa Rica 56.0% drop

100 viewed → 44 completed

Common Address Structure:

Landmark-based (similar to Nicaragua)
Provincia, Cantón, Distrito
Reference-based directions

Example:

200m norte del Walmart de Escazú
San José, Escazú, San Rafael

Reference / Directions Provincia Cantón Distrito Código Postal (5 digits)

⚠️ Costa Rica doesn't use traditional street addresses in most areas. Reference/landmark field is critical.

🇵🇦 Panamá 56.8% drop

95 viewed → 41 completed

Common Address Structure:

Calle / Avenida + edificio / casa
Barriada / Urbanización
Corregimiento, Distrito
Provincia

Example:

Calle 50, Edificio Global Plaza, Piso 12
Bella Vista, Panamá City

Street / Building Barriada / Urbanización Corregimiento Provincia

🇻🇪 Venezuela 56.5% drop

85 viewed → 37 completed

Common Address Structure:

Avenida / Calle + edificio / casa + número
Urbanización / Barrio
Ciudad, Municipio
Estado

Example:

Av. Libertador, Edif. Torre Phelps, Piso 8
Urb. Las Mercedes, Caracas, Miranda

Street + Building Urbanización Ciudad Estado

🇵🇷 Puerto Rico 56.4% drop

78 viewed → 34 completed

Common Address Structure:

US-style: Street + number
Urbanización (common)
City, PR + ZIP code (5 digits, 00XXX)

Example:

123 Calle Fortaleza, Urb. El Condado
San Juan, PR 00901

Street + Number ZIP Code (00XXX) Urbanización City

Uses US postal system (USPS). ZIP codes start with 00. Labels can be bilingual (EN/ES).

🇵🇾 Paraguay 56.9% drop

65 viewed → 28 completed

Common Address Structure:

Calle + número + cross street
Barrio
Ciudad, Departamento

Example:

Av. Mariscal López 3456 c/ San Martín
Barrio Sajonia, Asunción

Street + Number Cross Street (c/) Barrio Ciudad

Uses cross-street format: "Main St c/ Cross St"

🇺🇾 Uruguay 56.4% drop

55 viewed → 24 completed

Common Address Structure:

Calle + número, Apto
Barrio
Ciudad, Departamento
Código Postal (5 digits)

Example:

Av. 18 de Julio 1234, Apto 301
Centro, Montevideo, 11100

Street + Number Apto Código Postal Departamento

🇨🇺 Cuba 56.0% drop

50 viewed → 22 completed

Common Address Structure:

Calle + número + entre calles
Reparto / Barrio
Municipio, Provincia
Código Postal (5 digits)

Example:

Calle 23 #456 entre L y M
Vedado, Plaza de la Revolución, La Habana, CP 10400

Street + Number Entre calles (between streets) Reparto Municipio Provincia

"Entre calles" (between streets) is very common in Cuba

🇯🇲 Jamaica 55.6% drop

45 viewed → 20 completed

Common Address Structure:

Street number + Street name
District / Community
City, Parish

Example:

12 Hope Road
Liguanea, Kingston 6

Street + Number District Parish

Labels in English. Kingston uses numbered zones (Kingston 1-20).

🇭🇹 Haïti 57.5% drop

40 viewed → 17 completed

Common Address Structure:

Rue / Avenue + numéro
Quartier / Zone
Commune, Département

Example:

Rue Capois #45
Pétion-Ville, Ouest

Street + Number Quartier Commune

Labels in French or Haitian Creole. Many areas don't have formal street names — reference points used.

🇹🇹 Trinidad & Tobago 57.1% drop

35 viewed → 15 completed

Common Address Structure:

Lot # / House # + Street name
Village / Town
City / Region

Example:

Lot 5, Ariapita Avenue
Woodbrook, Port of Spain

Street + Number Village / Town Region

Labels in English.

🇧🇿 Belize 56.7% drop

30 viewed → 13 completed

Common Address Structure:

House # + Street name
Town / City
District

Example:

45 Albert Street
Belize City, Belize District

Street + Number Town / City District

Labels in English. No postal code system.

Complete Summary: All 25 Countries

Country	Volume	Drop Rate	Critical Field	Postal Code	Language	Priority
🇬🇹 Guatemala	8,631	34.6%	Zona (missing!)	Rarely used	Spanish	URGENT
🇲🇽 México	10,020	27.6%	Colonia + CP	Required (5 digits)	Spanish	REVIEW
🇨🇴 Colombia	11,656	26.0%	Grid format	Optional	Spanish	REVIEW
🇩🇴 Rep. Dominicana	36,125	24.6%	Sector	Optional	Spanish	#1 MKT
🇭🇳 Honduras	5,998	24.4%	Colonia + Landmark	Rarely used	Spanish	OK
🇧🇴 Bolivia	4,882	20.5%	Zona/Barrio	Rarely used	Spanish	BEST
Secondary Markets
🇸🇻 El Salvador	290	56.2%	Colonia / Residencial	Rarely used	Spanish	REVIEW
🇪🇸 Spain	278	56.1%	Piso / Puerta	Required (5 digits)	Spanish	REVIEW
🇨🇱 Chile	185	56.2%	Comuna	Optional	Spanish	REVIEW
🇧🇷 Brasil	177	56.5%	Bairro + CEP	Required (8 digits)	Portuguese	REVIEW
🇦🇷 Argentina	169	56.2%	Piso / Depto	Optional (4 digits)	Spanish	REVIEW
🇵🇪 Perú	150	56.7%	Distrito	Optional	Spanish	REVIEW
🇪🇨 Ecuador	140	56.4%	Cross street (y)	Optional	Spanish	REVIEW
🇳🇮 Nicaragua	120	56.7%	Landmark + Directions	Rarely used	Spanish	SPECIAL
🇨🇷 Costa Rica	100	56.0%	Landmark + Cantón	Optional (5 digits)	Spanish	SPECIAL
🇵🇦 Panamá	95	56.8%	Barriada / Urb.	Optional	Spanish	REVIEW
🇻🇪 Venezuela	85	56.5%	Urbanización	Optional	Spanish	REVIEW
🇵🇷 Puerto Rico	78	56.4%	Urbanización	Required (5 digits, 00XXX)	EN/ES	REVIEW
🇵🇾 Paraguay	65	56.9%	Cross street (c/)	Optional	Spanish	OK
🇺🇾 Uruguay	55	56.4%	Standard	Optional (5 digits)	Spanish	OK
🇨🇺 Cuba	50	56.0%	Entre calles	Optional (5 digits)	Spanish	OK
🇯🇲 Jamaica	45	55.6%	Parish	No system	English	OK
🇭🇹 Haïti	40	57.5%	Quartier	No system	French/Creole	OK
🇹🇹 Trinidad & Tobago	35	57.1%	Village / Town	Optional (6 digits)	English	OK
🇧🇿 Belize	30	56.7%	District	No system	English	OK

Recommended Actions for Tech Team

🔴 P0 — Immediate (This Sprint)

Guatemala: Add "Zona" required field. Potential to recover up to 14pp of drop rate.
Rep. Dominicana: Add "Sector" field — 44% of all users, any improvement = massive impact.
México: Add "Colonia" (required) + "Código Postal" (5 digits) fields.

🟠 P1 — Next Sprint

Colombia: Update placeholder to grid format "Cra 15 #93-75". Add "Barrio" field.
Nicaragua & Costa Rica: These need SPECIAL treatment — landmark-based addresses. Add "Reference/Landmark" + "Directions" fields.
Brasil: Add "Bairro" + "CEP" (8 digits). Labels must be in Portuguese.
Perú: Add "Distrito" field (required for delivery).

🟣 P2 — Secondary Markets

Chile: Add "Comuna" field.
Argentina: Add "Piso/Depto" field. Optional CP.
Ecuador & Paraguay: Support cross-street format in placeholder.
Cuba: Add "Entre calles" (between streets) field.
Spain: Add "Piso/Puerta" + "Código Postal" (5 digits).
Puerto Rico: Use US format. ZIP required (00XXX). Bilingual labels.

🟢 P3 — Low Priority (Maintain)

Honduras & Bolivia: Working well. Add optional landmark field for HN.
Jamaica, T&T, Belize: English labels. Simple format. Low volume.
Haïti: French/Creole labels. Reference-based. Low volume.
Venezuela, Panamá, Uruguay: Standard LATAM format. Low volume.

🌐 Global Implementation Rules

Dynamic form: Show/hide fields based on selected country.
Language: Spanish for LATAM, Portuguese for Brasil, French/Creole for Haïti, English for Jamaica/T&T/Belize/PR.
Placeholders: Use real local examples per country (as shown in cards above).
Validation: Postal codes per country format. Required vs optional fields per country.
Model to follow: Bolivia's form structure — simple, clear, lowest friction, best conversion.
Special cases: Nicaragua & Costa Rica use landmark-based addresses — NOT street numbers.

Address Format Reference: ALL Funnel Countries

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Complete Summary: All 25 Countries

Recommended Actions for Tech Team

🔴 P0 — Immediate (This Sprint)

🟠 P1 — Next Sprint

🟣 P2 — Secondary Markets

🟢 P3 — Low Priority (Maintain)

🌐 Global Implementation Rules